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What Motivates Us
is to build collaborative tools that help the fashion industry evolve with the values of modern consumers. (Because we
In the beginning,
we were meeting up with fashion influencers and brands in coffee shops to chat one-on-one. We built their websites for free (and still hold office hours) to understand where we could help. We learned a lot.
it's pretty hard for bloggers to make money
by organically endorsing garments both they and their audiences love, and very hard to monetize popular content. We also learned that
even billion dollar brands struggle to market to the right consumers, and aren't sure whether their marketing efforts effectively convert.
both fashion brands and influential fashion consumers rely on ads to make money.